The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
Intuition as Business Brand Foundation
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Trust Your Gut in Business: Sunil Godse on Intuition, Branding, and Better Decisions
Entrepreneur and brand strategist Sunil Godse joins The Entrepreneur Next Door to explain intuition as a biological, measurable pattern-recognition system that helps entrepreneurs make better decisions. He shares how he left civil engineering against his family’s wishes, invested his savings into a Señor Frog’s restaurant, and learned branding through mentor Sig Goutier, later scaling a healthcare company from $1.5M to $20M in revenue. Sunil breaks down four types of intuition—creative, experiential, relational, and situational—describing how signals can be positive, negative, or “maybe,” and why overanalysis, emotional overrides, and the wrong advisors lead to costly mistakes, including examples of a $10,000 loss and a CEO losing $2M. He contrasts intuition with AI, emphasizes protecting yourself in service contracts, and stresses that strong brands start with employees as the frontline of customer trust.
00:00 Intuition as Business Brand Foundation
02:41 The Mexican Restaurant Story
07:09 What Is Intuition?
26:30 The Four Types of Intuition
34:50 AI vs. Intuition
50:17 Intuition in Branding & Hiring
54:25 Outro & How to Find Sunil
Connect with Sunil:
LinkedIn: https://www.linkedin.com/in/sunilgodse/
Web: intuitivebranding.com
Email: sunil@sunilgodse.com
