![[81] A Breakthrough in Injury Prevention & Recovery Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCUHBDYlFnPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--baf68bafd67176afe0beb1ed5d5b32d3e05b8e97/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Darren.png)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[81] A Breakthrough in Injury Prevention & Recovery
Darren Lancaster is a serial entrepreneur. We discuss his journey from computer engineering to founding Go Sleeves, a company producing performance-enhancing athletic sleeves.
Darren highlights his entrepreneurial philosophy, emphasizing iterative testing and collaboration with experts. He explains the science behind Go Sleeves, combining kinesiology tape principles with compression sleeves to improve recovery and performance.
Our intimate and open conversation also covers Darren's insights into brand building, market validation, and the challenge of shifting consumer perception of the product from a remedial tool to a proactive performance enhancer.
***GET 15% OFF WITH MY SPECIAL CODE: https://www.gosleeves.com/zev
Connect with Darren Lancaster:
LinkedIn: https://www.linkedin.com/in/darrenlancaster/
Email: darren@LTVDigital.com
