![[68] The Working Mom's Secret To Success Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCUGRocVFjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ace25d549f0372a5c8030b304b1601c1ffe420de/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Ashley%20Cuellar.png)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[68] The Working Mom's Secret To Success
"The word sales immediately generates an icky feeling." - Ashley Beck Cuellar
If you're a working mom, entrepreneur, small business owner, or anyone focused on growing your business, this podcast is for you. Join me for an exciting and fun conversation with sales expert Ashely Beck Cuellar (pronounced Kway-R), who describes herself as a Sales Mama doing Yoga.
Yes, sales may be 'icky', but without revenue, your business will disappear.
Ashley cautions that sales success is not about closing deals but forging genuine connections and providing exceptional value. We dive into a thought-provoking conversation in which Ashley shares her insights on the art of sales, the power of LinkedIn, and the importance of authenticity in building lasting relationships.
Key Takeaways:
- Cold calling is outdated and ineffective – building relationships and making genuine connections is the key to sales success
- The right way to use LinkedIn to build meaningful connections
- Salespeople should approach sales with empathy and a customer-centric mindset and understand the power of marketing
- Authenticity and genuine interest in helping others are the foundation of successful sales
- Why saying "yes" to everything will set you back from achieving your goals
- How practicing Yoga can impact work-life balance
Connect with Ashley:
LinkedIn:linkedin.com/in/ashley-beck-cuellar-6b723a7
Email: ashleybcuellar@gmail.com
