The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[67] Breaking through the million dollar revenue barrier
Ever wondered how to scale your small business from a million-dollar enterprise to a multi-million-dollar powerhouse? Can you crack the top-line revenue number you've been stuck on? Join me for a dynamic, intimate conversation with growth marketing expert Hamlet Azarian.
From a modest background as the son of a single-mom hairdresser, Hamlet Azarian has carved a unique path, helping startups break through the one-million-dollar revenue barrier. His journey is a testament to the power of real-world experience and data-driven strategies. Discover how his story can inspire and guide you to grow your business.
In this episode, Hamlet Azarian doesn't just share insights; he provides actionable strategies. Learn how to track key metrics, set ambitious goals, and master the art and science of scaling.
A few takeaways from our discussion:
✅ Tracking key metrics is crucial for startups to ensure they are on track to reach their goals.
✅ Goal setting is critical for startups.
✅ Scaling a business requires a combination of art and science. It is important to
avoid common pitfalls and focus on sustainable growth.
✅ The transition from a million-dollar business to the next level of growth requires
a mindset shift and a willingness to seek professional coaching and mentoring.
✅ Business success requires hard work, taking risks, and not fearing failure.
Chapters
00:00 Introduction and Background
03:05 From Buyer to Entrepreneur
08:00 Marketing Strategies in the Retail Industry
15:07 Empowering Undocumented Immigrants Through Small Business Loans
24:58 The Influence of Hamlet Azarian's Armenian Heritage
33:30 Introduction and Consumer-Centric Marketing Strategies
36:17 The Science of Marketing and Adjusting to Change
38:26 Tracking Key Metrics and Running Experiments
43:31 The Art of Scaling and Sustainable Growth
50:53 Transitioning from a Million-Dollar Business
59:07 Doing the Hard Work and Taking Risks
Connect with Hamlet:
LinkedIn: linkedin.com/in/hamletazarian
Website: hamletazarian.com/