![[65] The Game-Changing Impact Of Gen-AI On Marketing Sales & Customer Service Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCUHVObVFjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--80f55a55354399d50e3e535679e932aa33df167a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Vik.png)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[65] The Game-Changing Impact Of Gen-AI On Marketing Sales & Customer Service
This quote sums up Vikram Ekambaram's fascinating journey: "I hated computer science, so when I graduated, I got an MBA in Marketing and thought I wanted to be in marketing and sales. I hated sales, too, and a friend approached me and asked if I wanted to come to the US and be a programmer. I figured now was the time to use my computer science degree."
Vikram Ekambaram, the founder of Visceral Solutions, has extensive experience working with American Express, Microsoft, Oracle, Tableau, and Gong. He shares his practical and down-to-earth observations about technology in general and the challenges entrepreneurs, especially in SaaS, face today and in the future. He's also a Gen-AI expert and warns us about jobs in marketing, sales, and customer service that will undergo disruptive changes.
Highlights:
➡️ Why businesses in general and SaaS in particular are having a tough time
differentiating
➡️ The main reason why Saas subscribers churn (cancel or don't renew their
subscription)
➡️ The pivotal shift from a focus on acquisition to prioritizing customer
success.
➡️ How Generative AI disrupts go-to-market strategies, customer success,
and outbound sales.
➡️ Which industries are most vulnerable to Gen AI's impact on present and
future jobs
Connect with Vik:
LinkedIn: https://www.linkedin.com/in/vekambar/
Web: http://vizvik.blogspot.com
