![[61] Giving Voice To Thousands Of Small Business Owners Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQTZuVVFjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--aa11b5edd5462de9223a15df5aa4adb80c0a7e0e/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Terri%20Alessi%20(1).png)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[61] Giving Voice To Thousands Of Small Business Owners
Terri Alessi-Miceli, President and CEO of HIA-LI, shares insights on the Long Island small business community, which has 100,000 businesses, of which 90% employ fifty or fewer people. Terri emphasizes the importance of seeking mentors, prioritizing customer service, and building strong customer relationships.
She has spent years with Dale Carnegie and discusses the sales role in generating revenue, emphasizing the need for businesses to embrace continuous learning and open-mindedness. Terri also highlights the significance of hiring for attitude and culture fit. She concludes with a discussion on the value of doing what you love and being kind to others in achieving success.
**Takeaways**
☛ Seek out mentors and learn from those who have experience in your industry.
☛ Ignore the naysayers and believe in yourself and your business.
☛ Humility is key in leadership, as well as recognizing that you don't know everything.
☛ Focus on the basics and the simple principles of running a successful business.
☛ Customer service is crucial for building a strong reputation and attracting customers.
☛ Sales is the lifeblood of any business and should not be seen as spammy or pushy.
☛ Developing relationships with customers and treating them well is essential for success.
☛ Businesses need to embrace AI and understand its potential impact on marketing.
☛ Continuous learning and staying open-minded are important in business.
☛ Hiring for attitude and culture fit is crucial for building a strong team.
Connect with Terri on LinkedIn:
https://www.linkedin.com/in/terria1/
Connect with Terri on the Web:
https://www.hia-li.org/
