![[57] The Royal Restroom Empire Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCSUtwcWdZPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--f558d06d05a5564c17530c6e401f83b136c1256d/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/DavidSauers.jpg)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[57] The Royal Restroom Empire
David Sauers co-founded Royal Restrooms, a luxury portable restroom trailer company. David focused on marketing to the event industry and offering a cleaner and more pleasant restroom experience. He emphasizes the importance of providing a unique customer experience and targeting higher-end events.
David's business grew organically through word-of-mouth, but he faced challenges in convincing event organizers of the value of his higher-priced solution. David's journey highlights the importance of niche marketing and providing a superior product in a competitive industry. David emphasizes the importance of taking risks and working hard to succeed. He also highlights the significance of having a supportive partner and community involvement.
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CHAPTERS
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00:00 Introduction
00:37 The Inspiration
04:10 Turning an Idea into a Business
06:04 The Need for Better Restrooms
07:31 Balancing Full-Time Job and Entrepreneurship
08:15 Transitioning to Full-Time Entrepreneurship
09:10 Challenges and Skepticism
10:26 Financing the Business
11:20 Operating as a Side Hustle
12:11 Unexpected Growth and Expansion
12:43 Accidental Royal Bathroom Guy
16:00 Marketing and Niche Targeting
19:46 Convincing Event Organizers
23:38 Enhancing the Event Experience
26:46 The Royal Bathroom Experience
30:04 Growing Organically and Dealing with Legal Issues
32:03 The Complexity and Cost of Franchising
32:59 Expectations and Efforts in Running a Franchise
34:48 The Business in a Box Concept
35:48 The Challenges of Franchising
36:50 Balancing Autonomy and Support in Franchising
38:08 Investing in Local Marketing and Community Involvement
39:18 Misconceptions about Marketing Support in Franchising
40:40 The Impact of In-Kind Donations to Nonprofits
41:54 The Importance of Sharing Wealth and Supporting Employees
43:20 The Personal Sacrifices of Entrepreneurship
44:24 The Impact of Divorce on Entrepreneurship
48:44 Lessons Learned from Divorce
51:33 Taking the Chance and Believing in Yourself
54:17 The Value of Hard Work and Persistence
Connect with David:
LinkedIn: https://www.linkedin.com/in/davidsauers/
Website: http://www.royalrestrooms.com/
