![[55] Level Up Your Marketing Game: Play To Win With Smart Bets! Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQUU5aWdZPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--f830eb6b097d2257913b161cb3ca5f18e7e142db/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Justi%20Audio.jpg)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[55] Level Up Your Marketing Game: Play To Win With Smart Bets!
This podcast is for you if you're an entrepreneur or a small business owner, especially a SaaS founder. This is a raw and honest discussion about marketing. Justyna Ciecierska-Göçeryan (Justi) and I rant about common mistakes by Saas founders and small business owners and the proven ways to get more out of marketing.
When you start a business, you may experience growth at first, but eventually, you reach a point where you cannot grow any further. Justi refers to this as "going from zero to one and getting stuck there." This applies to startups and established businesses, with the only difference being the revenue level at which they plateau.
For Justi, marketing is simple - focus on basics, spend a lot of time on (a term we all take for granted) The Ideal Buyer, and then match the buyer to what makes your solution better and different.
Justi's message to founders or established business owners is straightforward: there are no shortcuts to launching and growing a business. Copying or stealing someone else's unicorn solutions that promise unbelievable growth is an excuse for not doing the hard work required to build a successful business.
Other highlights from our discussion on marketing and growth:
☛ What is strategy?
☛ What is the Marketing Waiting Room?
☛ Why collaboration between marketing and sales is critical for growth
☛ What do you do when your head of marketing s@*#s?
☛ The challenge of proving marketing ROI: "Show me the data."
☛ How do you answer, "We tried it, but it didn't work."
☛ How should Solopreneurs use LinkedIn to grow their business
☛ Scaling a business vs. growing a business
☛ The future of marketing
Connect with Justi on LinkedIn:
https://www.linkedin.com/in/justyna-ciecierska/
