![[44] LoRen gReiFf: "People hire people. They do not hire resumes." Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQkJVcVFVPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--30154a62b539d7d4fa45c9973bf7453f0ab26efb/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/LoRen%20%20gReiFf-2.jpg)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[44] LoRen gReiFf: "People hire people. They do not hire resumes."
Loren Greiff (who purposely plays with how her name is displayed) is a super successful executive career coach. I invited her to the podcast because the key to success in building and growing a business is hiring the right talent.
Loren is a self-declared "Idiot Savant" with a talent to visualize, "I treat life like a pallet." And she gives kudos to Grandma, who Loren calls "the bad-ass in the family."
Loren attributes her success to the smart strategic move she made to "Learn from the Masters." and sharpen her tools - I wanted to learn 10" deep, not 1" ten times."
Join me for this fun rollercoaster interview, learn the behind-the-scenes of recruiting and the following additional insights:
- Why Loren decided to be an English Literature major (not what you think of when you're visually creative.)
- Why Loren decides to take on business as a discipline
- How did Loren get into a top-tier advertising agency with a degree from a small but unfamous college?
- What prompted Loren to pivot in her pursuit of achieving balance?
- Why is Loren messing with the spelling of her name?
- What is an "excuse exterminator?"
- Why are people stuck in jobs they don't like? It results from the perception that looking for a job is long, hard, and generally sucks.
- Why hitting the Apply Now button is soothing but very deceiving.
- What is the easiest way to separate (candidates) fakers from the real deal?
- "I don't care about your resume. I know how to read."
- "Different is better than better."
- What role is AI going to play in the hiring process?
- The one song Loren admits to singing in the shower.
Connect with Loren:
LinkedIn: linkedin.com/in/lorengreiff
Email: Loren@portfoliorocket.com
