![[43] Shlomo Genchin: Copywriting Is Not Just Stringing Words Together. Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCSURmaXdVPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b39f105e6e71e7015d0780b8020cf308676d1269/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Shlomo%20Genchin.jpg)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[43] Shlomo Genchin: Copywriting Is Not Just Stringing Words Together.
I've worked in marketing for years, and I rarely say this: this young man is one of the most talented marketers I've come across in a long time. Shlomo Genchin possesses similar intuitive brilliance that drew me to Seth Godin many years ago. Listen to my intimate conversation and the evolution of a talented marketer. Get to know him; you won't regret it.
Copywriters are entrepreneurs, too. On this episode of The Entrepreneur Next Door podcast, you'll meet an amazingly talented young copywriter with an equally impressive entrepreneurial journey.
Join me for a refreshing and intimate conversation with a talented young man from Israel. We speak about his entrepreneurial journey to becoming a sought-after copywriter and what he attributes to the key to his success (spoiler alert, it's not about tech).
Shlomo's career aspiration as a creative young man growing up in Israel was to become a military officer or an actor. He becomes an 'accidental copywriter' after taking a get-rich-quick sketchy course.
Contrary to what one may expect, Shlomo can express his creative talent and freedom during his military service (in a K-9 unit as a dog handler).
His journey takes him to Berlin, where he studies copywriting at the Miami Ad School (this is not a typo; it was in Germany). After creating an award-winning campaign, he gets an amazing offer to join one of the leading international ad agencies. Watch the rest of his journey and find out:
➡️ Does working for an ad agency prepare you for a successful career as a
Copywriter?
➡️ Did Shlomo accept a once-in-a-lifetime job offer?
➡️ "Creativity is about freedom." How does Shlomo put his belief into
practice?
➡️ Did Shlomo exercise this option, "If it didn't work, I could always crash on
my parents' couch."
➡️ Why is Shlomo Genchin excited about AI, and what does he think is the
biggest mistake people make while using it?
➡️ What key ingredient do you need to generate brilliant copy?
Connect with Shlomo:
LinkedIn: https://www.linkedin.com/in/shlomogenchin/
Website: http://thecreativemarketer.net/
Email: Shlomedia@gmail.com
